Production Notes
Pink, Blue, Yellow, Green was shot from March through August of 2008. The film chronicles the story of Jim May and other early Stevia enthusiasts as they try to get the plant accepted in the US. The story is told via interviews with the entrepreneurs, doctors, scientists, lawyers, plant experts and marketing people involved along the way.
The crew traveled to Paraguay (home of the Stevia plant), Japan (where the plant became the #1 alternative to sugar while artificial sweeteners were banned) and cities throughout America. These interviews are combined with graphics and animation to make the facts clear. Ed Begley, Jr. narrates.
The film was shot primarily on the new Red One camera in 23.98p at 2K and the Panasonic HVX-200 at 1280X720. It was edited in Phoenix, Arizona on FinalCut Pro.
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